So have you decided to tap the online market?
How are you planning to go about it?
Building a website? What after it?
Many questions will cross your mind before you step into Digital Marketing. The term SEO is quite tempting but at the same time overwhelming as well. It comprises of a lot many things of which SEO is quite essential. Have no idea about SEO? Do not worry, as here we give a detailed insight into the world of SEO. Put your reading glasses on, and learn the basics of SEO.
WHAT IS SEO ?
SEO is the abbreviated form of Search Engine Optimization. It helps you optimize your content to improve its ranking in the search engine result page.
Let’s say you have built a website for your business. It has great content which is informative and engaging, promising a good conversion rate. But how will the people surfing on the internet get to know about it? There are so many businesses sharing a lot of information online, so how will the reader pick your content among others? Trends show that people looking for answers to their queries, click at the first few websites that appear on the very first page of the search result. Surprisingly search results have many pages, but there are not many who will even go to the bottom of the first page of the search result. Hence, the fight here is to appear at one of the top positions of the search results, otherwise it will take a lot of google advertisements and extensive social media marketing to get traffic which would be quite expensive for you at the initial stage.
SEO is the simplest and easiest way to increase organic traffic (visits that you need not pay for unlike google ads) to your website. It might seem tricky at the start but gets simple as you get the knack of it.
IMPORTANCE OF SEO (SEARCH ENGINE OPTIMIZATION)
The main goal of SEO is to make your content appear in the top rankings of the search engine result page. Why is it so important? Well, studies say that over 65% of users are likely to check the first five suggestions that come on the search page results. If you have a website or blog, then your aim should be to come in the top five rankings and that can be achieved through SEO. Also, besides improving your website’s ranking, SEO optimizes your content to be readable and more user-friendly. Here are some key points to consider:
SEO BRINGS IN ORGANIC TRAFFIC TO YOUR WEBSITE:
It is not easy to get the attention of readers. But if you have search engine optimized content, then it is likely that more people will land on your website through SERPs (Search Engine Result Page).
YOU GET TO THE RIGHT PEOPLE THROUGH SEO:
It happens quite often that a person searching for something online is directed to the wrong page. For example, a person searching for apple phone sellers lands on a page that has information about a seller of apple fruit. In such a situation, the fruit seller’s website may get a visitor but that does not count to be fruitful as the person looking for apple phone will soon realize the mistake and click on another page. He will not stay there checking out the apples as he has no intention to buy them. By using the right SEO tools, one can minimize the occurrence of such incidents so the traffic that is directed to their website adds to their revenue.
HOW SEO BENEFITS BUSINESSES?
The importance of SEO in online marketing cannot be overlooked. If you are looking for improving organic traffic to your business website, then it becomes essential to learn about SEO. Believe me, it can help your online business in a great way. Let’s go through some of the benefits of SEO for your business.
It improves your ranking in search engine results:
As told previously, SEO uses tools that help a search engine identify your website and improve its ranking in search engine results. The better your ranking, the better are the chances of visitors landing on your page.
IT INCREASES THE CREDIBILITY OF THE WEBSITE:
The results appearing after a search on Google or yahoo are compiled based on the keywords that match the user’s search. If your website is appearing on one of the top positions of the search results, then it is likely that you have the content matching the user’s search which increases the credibility and trust of your website among the visitors.
THE RIGHT SEO KEEPS YOU AHEAD OF YOUR COMPETITORS:
In the real world of business, you are not the only one selling products or services. You will have a lot of competitors and to get more sales you need to be ahead of them. To increase online sales and revenue, one is likely to depend on organic traffic that can be increased with SEO. In simple words, SEO benefits your business by increasing visitors to your website through SERPs. The more customers you get the more sales you make.
SEO CAN INFLUENCE CONTENT PROMOTION ON SOCIAL MEDIA PLATFORMS:
Customers today are quite aware of the role they could play in the growth of a business. Besides sharing their selfies, they also love to share their experiences. SEO can help you give your visitors a great experience which they might share on social media. A great experience can result in some good amount of promotion on social media platforms like twitter, Facebook, LinkedIn, etc., without you taking an effort for it.
SEO is undoubtedly crucial for digital marketing. However, it alone cannot give you the results you seek. Without great content, SEO can do little for you. Hence, if you wish to get more conversions you need to have great content which is streamlined using SEO.