“Great businesses require great ideas and great ideas reflect in great content”.
The foremost step in Digital Marketing is content creation and believe me it is the most important step as well. Whether it be creating a website or marketing across social media channels, one needs content that customers find relatable and increases their interest in your brand. If you are not creating something good for your customers to engage in, it is unlikely that they will develop an interest in what you offer. The wisely you choose your words, the more are the chances of converting your visitors into your customers.
Content Marketing is not just filling up words everywhere that do nothing. But it is your brand’s identity and voice that helps customers relate to your ideas. Studies reveal a rapid increase in businesses investing in content marketing strategies in recent years. Why? Simply because businesses have realized the importance of content marketing and the value it adds to their business.
Why businesses require Content Marketing?
From driving website traffic to increasing revenue, content marketing can benefit your business in numerous ways. Here are some of the advantages of content marketing which showcase why content marketing is essential for your business.
Create brand awareness with content marketing
Content in any form can be a great way to create brand awareness. Let people know about your brand, the products you provide, and how you stand out from your competitors with effective content. It does not cost much compared to traditional marketing techniques, but can be quite effectual.
The customers today are wise, rather than indulging in impulsive buying, they would first learn about your brand. They would invest their time and money only if they feel that you can provide them with the information they need otherwise they would move to the next site. Blogs, articles and video content are a great way to communicate with them. Provide your audience with material that gives an insight into your expertise and build up trust in your brand.
Great content influences conversions
Effective content marketing can greatly improve the conversion rate i.e., bring-in business from online visitors. If you would read the statistics of Hubspot, Curata, CrazyEgg, and others you will get to know how influential content marketing can be.
Companies have accepted that quality content does bring them good business. This is because it helps build a strong relationship between customers and the company by providing them with the information they need. Brands who are well aware of their audience can connect effectively with them via laying impetus on their problems and providing effective solutions.
Content marketing works on the principle of “pull marketing” wherein you provide relevant information to your visitors who after being convinced about your business, buy your product or service. Your content should include a “call-to-action” strategy that guides the visitors through the next steps for making a purchase or getting more information. Thus, you can lead them to your product or service without deliberately forcing them to make a purchase.
Content Marketing helps generate leads
Businesses in order to grow, need new leads. According to a survey conducted by Curata, 74% of the companies agreed that content marketing increased their leads in quality as well as quantity.
Digital marketing is all about growing your business and generating leads. Content used strategically can greatly help small businesses that rely on constant traffic. Studies reveal that content marketing can generate three times more leads compared to traditional marketing while costing 62% less. Hence, content marketing is not only a practical but affordable choice as well. Careful content curation after understanding the audience and their needs can go a long way. It will generate quality leads that can benefit your business considerably.
Educate your audience about your expertise through Content Marketing
Content adds value to your organization. The quality of content that you put online reflects your understanding and expertise in your work area. Businesses who create shallow content that focusses on just selling, have little to gain. The content should be meaningful and educate visitors. You must know that someone who is visiting your site is looking for some answers. Hence, you need to create content that provides relevant information. It should help satiate the visitors’ curiosity and build trust.
You would never go with a tourist guide who is not local to the place, likely there are quite fewer chances that the reader will buy your product or service if they do not connect with the content put-up by you. Nobody will buy from an amateur with little knowledge when they have options of so many other companies providing similar products or services available. Thus, it becomes essential for businesses to create content that educates visitors about their expertise, is engaging and differentiates them from their competitors. The more informative and consistent you are with your content, the more likely it is that the customers will trust your brand.
Smart content generates trust among the customers
The primary goal of every brand is to gain the trust of customers which is possible through increased customer engagement. Companies who know about their target audience can strategize their content as per the customer requirements and provide them with relatable information. Creating such content gives customers a sense of reliability.
Companies, nowadays, write informative blogs, how-to articles, provide video guides that encourage trustworthiness among customers. It not only helps in bringing in new customers but also helps to retain them. Remember, repeat sales occupy a big portion of the total revenue. You need to continuously add valuable content that increases the consumer base and also encourages your customers to come back to you again. Building a strong relationship with customers is important and the right content is the key to it.
Content Marketing is the essence of Digital Marketing
Marketing in any form requires great content. No matter what digital marketing channel you are employing, content is the essence of it. Whether it be e-mail marketing or social media marketing, the very first thing is content generation. An effective content lets you strike the right chord with your audience. The more clear you are with your content, the higher is the conversion rate.
Content marketing is essential for every business today. From increasing website traffic to strengthening the bond with customers, it drives your overall marketing campaign. It is time to employ some great content marketing tactics to grow your business. Learn more about content marketing, the do’s and don’ts of it in our next blog.