Driving-in traffic to your website is an important aspect of Digital Marketing but what’s the use if the users coming to your page do not sign-up for your newsletter or just browse and go and do not even read your complete blog post? Bringing in customers is half the job done, you need to get them to do certain actions that are beneficial for your business. And this is where CTA or Call-To-Action comes into play.
WHAT IS CALL-TO-ACTION?
Call-To-Action is a marketing technique that lets your prospects know what they need to do next after landing on your page. It is nothing but a content phrase inbuilt in your webpage or post that encourages the visitors to take some specific action. It may ask them to buy your product, sign up for the newsletter or fill in some survey.
Without CTA, the readers visiting your page will be clueless about what to do next. They will stay on your page for some time and thereafter leave without doing anything, turning all your digital marketing efforts futile. No matter how strategically you have designed your website and how much money you have spent on paid ads, if there is no Call-To-Action, the conversion rate will be quite less than what you expect.
CTA is just like the store salesman who guides the customers through various services that the store provides and convinces them to act in a specific way. It is an integral part of advertising that helps businesses convert their prospects into customers.
EFFECTIVE TIPS FOR STRONG CALL-TO-ACTION
CTA’s are an essential part of Digital Marketing, prompting an action. But how simple it may sound, adding CTA’s to your posts is not that easy. You need to smartly incorporate them into your content without making it look forceful to your visitors. Here are some useful CTA tips that can encourage your visitors to take some action.
CUSTOMIZE YOUR CTA ACCORDING TO THE DEVICE
Packed with high-end technology and providing much more convenience, mobiles are the go-to devices for people to surf on the internet. Mobiles are a different device than desktops or tablets as such businesses need to customize their online content accordingly and this goes for CTA as well. While those using laptops are not in an instant hurry to buy a product, the users searching on mobile are immediately looking for some option. For example, if a person sees your advertisement and wants to know more will instantly click upon it and try to call to get an immediate answer. As such mobile CTA’s should be centered around making a call that assists the visitor in directly connecting with your business.
ADD-IN STRONG COMMANDS TO THE CTA
Before creating any content, you should be clear about the goal that you want the content to serve. The more clarity you have the better CTA’s you will be able to create. Add in strong commands in your CTA’s like buy, shop, subscribe, download, etc., that clearly state what you want your visitors to do.
Rather than beating about the bush, be direct about what the visitors should do next. If you want the visitors to subscribe to your newsletter then frame the CTA as “Subscribe to our newsletter to remain updated” rather than using “Our newsletters will keep you updated” as the former indicates direct action.
GIVE A REASON TO THE VISITORS
How many times have you passed on a text written as “Sign up now”? Maybe, quite often. But how would you react when the content says “Sign up now to get the latest offers”? The thought of signing up will cross your mind. This clearly shows how you need to frame your CTA.
Direct CTA commands your visitors to take some action but it should also include the reason as to why they should do so. Adding a reason to your CTA gives it a specific USP. It becomes the selling point of your content and makes it easy for the visitors to decide as they know where it will lead to.
YOUR CTA SHOULD INCITE AN EMOTION
If you want a strong response from your visitors, then your CTA’s should be able to incite some excitement in them. It is one of the prominent Call-to-Action tips. Create excitement among your readers with enthusiastic CTA to get an instant response from them. A crisp and elated phrase like “Join Now and get 50% off!” will instantly attract the attention of the visitor. It will make them eager to click to know what happens next. Do not forget to add an exclamation mark at the end of CTA, it pops out your CTA.
BE CREATIVE BUT DO NOT GET OVERBOARD
While you can easily get to know that which CTA will get responses and which will not, you can try to be a little more creative with the traditional ones. There are many safe CTA’s that are sure to give results, but one must understand that what works for others may or may not work for you. Hence, it becomes essential to test them. Adding some creative edge to the standard CTA can boost results but it can also backfire. Hence, you need to make a clever choice.
FOMO CAN INSTANTLY GIVE RESULTS
One of the most effective strategies adopted by businesses for an effective CTA is FOMO i.e., Fear Of Missing Out. It instantly gets results from visitors by encouraging them to take an action immediately, otherwise, they will lose out on some lucrative opportunity. A simple example of FOMO is “Shop now to get 75% off!” Readers after going through it will be tempted to buy the product as later they might not get 75% off on it.
FOMO ensures more clicks by placing the visitors in a time-sensitive situation, encouraging them to take action.
So, these were some important Call-To-Action tips that businesses can make use of. Call-To-Action encourages conversions and sales, but you must have clarity on what you want it to do for you. Adding it successfully in your content can give you great results.