On-Page and Off-page SEO: The Two Pillars of Search Engine Optimization

by | Digital Marketing

SEO is the basic requirement for a website to get ranking in Google Search Result Page. It forms the essence of digital marketing around which everything revolves. If you have no idea what SEO is, then it is the right time to get a know-how of Search Engine Optimization and the benefits it provides to online businesses. As they say better late than never. So brace yourself up and dive with us into the essentials of Search Engine Optimization.

The way businesses work online is different than offline. While the availability of the internet everywhere and to anyone has leveled the playing field for every business, it has also increased the competition. With a rapid increase in businesses getting online, you need to have the right tricks up your sleeve to get recognized by the customers and gain their loyalty. It is here that Search Engine Optimization can help you out. Well, who does not want that their website shows on the very top of the Google SERP but achieving that requires a lot of hard work in the background. In this blog, we shall be focussing on various SEO techniques that can help your website get the desired ranking.

With Google’s algorithm being constantly changing, it becomes hard for marketers to devise the exact way out for improving a website’s Google Search Ranking. There are many factors that come into play when Google decides on which are the most relevant pages as per the user’s search. While one may not crack the entire algorithm, there are certain SEO techniques that guarantee sure-shot results. Before we go talking about these techniques, you must know that SEO can be divided into two categories:

  • On-Page SEO
  • Off-Page SEO

On-page and Off-page SEO both are important for businesses to boost their website’s ranking. Below we shall be discussing what these both are, the differences between them, and the techniques through which we can improve them.

On-Page SEO

On-Page SEO relates to anything and everything that you do on your website to attract the audience and get more clicks. From writing curated content to adding the right keywords, using impressive images, a lot of work is done on the website itself to improve its Google search ranking. No matter how great your content is, if you haven’t followed the basic on-page SEO techniques, it is impossible for your website to get a good position in Google Search Page Results, which directly affects the number of people visiting your site and buying what it offers.

Want to know how to improve on-page SEO? Below are some of the important On-Page SEO techniques that can boost your overall website SEO.

  • High-quality content
  • Using the right keywords
  • Optimizing title tags and meta tags
  • Optimizing the heading and page content
  • Proper URL structuring
  • SEO Images and ALT Text
  • Adding internal and external links
  • Page Performance
  • User-friendliness and engagement
  • Mobile Usability

Off-Page SEO

Suppose, you have opened up a new ice-cream parlor that has some unique flavors to offer. For a better customer experience, you have ensured that the ambiance of the place and sitting arrangement is right up to the mark. You are getting customers but not many. Now, how about you join hands with a nearby renowned café shop in the area and ask them to let you keep some of your flavors in combination with their existing menu so that you get to advertise your shop. As the café has been back there for years, it would have its loyal customer base, people buying your ice cream from there would develop a sense of trust in you which will help you in building a strong customer base. 

Everything you do in your store to attract customers, i.e., the sitting arrangement, the ambiance, and ice-cream flavors, form On-Page SEO while advertising in the café and generating links can be termed as Off-Page SEO.

Off-Page SEO refers to the action that takes place not on your website but at the backend. It includes all the factors off-site that affect the ranking of your website. While website owners mostly focus on improving their On-Page SEO, Off-Page SEO plays an equally important part. Hence, one should try to work on both On-Page and Off-Page SEO to boost their website’s ranking.

While On-Page SEO works towards making your website user-friendly and search relevant, Off_page SEO lends authority to your website by generating links that connect your website to the right content available on the internet. The more your content appears on the internet, the more relevant and genuine it seems to the readers which increases the number of visits to your page. Off-Page SEO includes link building, social media handling, and much more.

Following are the factors that can help you optimize the Off-Page SEO of your website.

  • Creating effective Backlinks
  • Managing your Social Media channels
  • Providing Guest Content
  • Working on Local SEO
  • Checking Domain Authority
  • Posting dedicatedly on various forums

Both On-page and Off-page SEO form an integral part of Search Engine Optimization and are interdependent. You cannot expect to get backlinks without the right content nor will you get traffic without indulging in content promotion via social media or generating links. Hence, one needs to keep an eye on both.

If you are seriously looking towards getting some business through your website, then you need to work on both to get the results

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