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DIGITAL MARKETING: AN OVERVIEW

Want to grow your business? Looking for ways to reach the global market? Willing to transform your products or services as per customer convenience? If yes, then you have landed on the right page. The answer to all your queries is Digital Marketing. 

Before we go any further, let’s discuss what is Digital Marketing. Digital marketing has been drawing the fancy of businesses today owing to the buzz that it has created. But to put it in simple words, Digital Marketing means marketing online. 

From website to social media to mobile applications, there are numerous digital channels that businesses can tap for marketing their products and services. Owing to the increasing use of the internet these digital channels serve as a better means of marketing than traditional offline marketing. Going by the trend, the number of internet users is increasing quite rapidly and people spend a lot of time on the internet, hence logically you need to be there where your customers are. Thus, your presence on various digital channels can bring you some viable business. 

WHY DIGITAL MARKETING?

Marketing is one of the heavily invested areas. Businesses often adopt aggressive marketing techniques to stand out from the crowd and get attention. From large billboards to TV commercials to fancy stores, there are numerous methods of marketing. These require a lot of investment but still may not reach a larger market Why? Well, because people are rapidly shifting to the digital age. An average consumer spends more time surfing on the internet, playing online games, browsing social media, etc. thus there are likely chances that your billboards or TV commercials go unnoticed. Even if they get attention, then the foremost thing that your potential customer will do is find out more about your product or service online. This is where Digital Marketing becomes crucial. If you have a great online marketing strategy, you might convert your visitor into your consumer, and if not, then you would lose on some business.

You might have come across Charles Darwin Theory “Survival of the Fittest”. The theory aptly goes with businesses as well. In the rapidly changing dynamics of the economy, it becomes quite important for the businesses to upgrade themselves with the changing trend. 

Digital Marketing to say is “in trend”. It has become quite popular than traditional marketing owing to better functionality. With people spending a lot of time on the internet, whether it be for some serious business or casual browsing, there is quite a possibility that they may come across your website while searching for some product or find your post on a social media platform. Thus, harnessing Digital Marketing channels can bring you new customers.

Digital Marketing not only helps you reach potential customers but also strengthens your bond with existing consumers by providing them a medium to interact with you directly. They can get loyalty benefits and also provide you some constructive feedback that can help you improve.  

To sum it up, a good Digital Marketing campaign can help businesses build-up their consumer base and increase revenue. Sounds easy? Well, it can be easy if you have the right mix of strategy and innovation. Let’s see how:

DIGITAL MARKETING CHANNELS

There are a lot of ways in which you can utilize the virtual space to your advantage. Here are some examples of digital marketing that serve as a medium to advertise your products and services and generate customers.

  • Content Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • E-mail Marketing
  • Pay Per Click
  • Mobile Marketing
  • Marketing Automation

CONTENT MARKETING

Digital marketing is an effective medium to propagate your business idea, and the most important aspect of it is content. “Content Sells”, hence, a good business page should be accompanied with great content. The cleverly you use the content the better is the impact of it. 

SEARCH ENGINE OPTIMIZATION

Search Engine Optimization (SEO) is a content optimization tool that helps you get better ranking in search engine results and increase organic traffic to your website. To put in simple words, SEO enhances your content by using some specific keywords or say commonly searched words so that whenever visitors search for something similar, they come across your webpage.

SOCIAL MEDIA MARKETING

Social media is not just the medium to connect with friends and post selfies, it has also become a platform to learn about a brand and connect with it singularly. Nowadays, it is not uncommon to see some big brands promoting their products on social media. This is because it is a great platform to connect with the buyers and also attract potential customers. 

E-MAIL MARKETING

Loyalty coupons, discounts, newsletters are some of the examples of E-mail marketing. Unlike other digital marketing tools, E-mail marketing is mostly targeted towards existing customers. Businesses may use it for promotional marketing, giving privileges to loyal customers or getting feedback. 

PAY PER CLICK

Pay per click or PPC is another effective digital marketing tool that can help drive traffic to your website. PPC refers to sponsored or paid advertisements on various online platforms. One of the common examples of it is Google Ads wherein your paid ad is displayed on the very top of the search result. PPC is called-so because you are charged only when a visitor clicks on the ad and is directed to your website.

MOBILE MARKETING

Mobiles have become an integral part of our lives. These gadgets have gradually evolved and become the prime devices that accompany us everywhere. Hence, mobile marketing is a prominent Digital Marketing channel. Companies can not only advertise through SMS or MMS but can also create mobile apps that can help users directly connect with them.

MARKETING AUTOMATION

Digital Marketing can be seen as a large field wherein one can explore various channels to achieve business growth. But with so many options, the process can become a bit chaotic, this is where Marketing Automation can help you out. Marketing Automation, as the name suggests, is a software that automates the digital marketing process and streamlines the functions to provide clarity on the workflow and ROI of the digital marketing campaign.

So, this was an overview of Digital marketing, its importance, and the various Digital Marketing Channels. I hope you are clear about what Digital Marketing is. You can now go through our other blogs to learn about various aspects of Digital Marketing.

Learn, Adopt and Grow!!